"Inspire others to WALK WITH JOOL and be unique, eco-conscious and fashion forward, all at the same time."
JOOL is a spin-off of my name Julie. I’m an eco-fashionista, upcycler and dog lover. I was born and raised in Brantford Ontario, and always had an intense passion and eye for style and creative fashion. A spark lit my new found creativity after I purchased my first sewing machine. Shortly after, I moved to Toronto to study fashion design at George Brown College, and upon graduation I received the ‘Most Promising Designer’ award. In 2010, my JOOL line was officially born.
JOOL is a collection of accessories made from upcycled materials, carefully reclaimed and redesigned into modern and one-of-a-kind pieces. Each item is unique just like every one of us. All recycled materials are sourced locally and refashioned in my downtown Toronto studio. The JOOL customer is a fashionista with an eco-conscious edge. My love of fashion, the earth, and my relentless creative streak has led me down this path to create sustainable pieces that inspire unique personal style.